Playtime

Playtime

I created a Corporate Design and Identity for an exhibition called “Playtime “. This was built on the subtle criticism of the modern working world expressed in Jacques Tatis’ film, which shares the same name, and poses various questions: How do artists of different generations and backgrounds deal with work, and what is the value of artistic creations today? The logo was designed after the development of a powerful concept based on the exhibition. This concept was also used for the structure of the exhibition catalog. It focuses on the importance of every single individual person as part of a bigger structure. The concept celebrates individuality and embraces creative work as a base for flexibility, attention to detail, and courage to create change.